Tuesday 20 October 2015

8 Top-Notch Brands With Their New Design Logo

2015 has been a year of change and a refreshing one indeed. When it comes to changing the design of logos, many companies were upfront to dos so. Let us take a look at some newly designed logos that 2015 has given us so far:

1. Google

In September, Google unveiled a new brand symbol. While there was not a massive change in the logo, the new brand identity provided a slight variation to the symbol. The new brand typeface was presented in serif word mark that helped define its brand’s success for the past 16 years.

 2. Verizon

Verizon, America’s largest telecommunication provider has also revamped its brand symbol.  As compared to the previous one, the new brand mark has shortened the large check mark and it is placed on the right side after its brand name.

 3. Hilary Clinton

As soon as Hilary Clinton made an announcement about the new brand mark, social media was set on blaze discussing about the new design which shows an ‘H’ with patriotic blue, white and red color with an arrow pointing right at the center. There was a buzz on social media platform that the symbol resembled hospital sign.

 4. Facebook

Earlier this year Facebook has updated its iconic symbol by making a subtle change in its Klavika typeface. Facebook has just changed the letter ‘a’ to their symbol. Most of the users still haven’t recognized the change.

 5. Royal Albert Hall

Royal Albert Hall, a famous performing art center has updated its unique brand symbol in a bid to appeal a wider audience. The brand mark uses the Hall’s unique silhouette with premium colors that reflects the Victorian heritage.

 6. Daily Motion

It is one of the biggest video platforms on the web, boasting more than 200 million viewers, came up with the new Design Logo. Daily Motion has completely changed its brand identity from an icon to a simple word mark. This change was done by a London based designing agency.

 7. Electrolux

Since 1909, it has been the leader in professional and home appliances. This year in January, it has unveiled a new brand typeface with a creative font that’s unique to Electrolux. The most prominent change in this identity is the replacement of serif font with a proprietary sans serif.

 8. Lexmark

In April 2015, a well known global manufacturer of laser printers has revealed its new and stunning brand identity. The new brand mark has removed the red diamond motif and introduced a green shutter which displays that the company is opened to new extending possibilities.

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