Logo design is brand identity, business representation! It is just a symbol to some but strategically and technically it has the great power. It is used to create strategic position for the brand. Which is why I am here to discuss how to give the symbolic power more boost and power? Designing the brand identity is not enough in its own way. What is more important is how businesses use it to achieve the optimum market exposure? Creative, frequent and repetitive symbol use creates the lasting familiarity and strong recognition in the market.
Love for Logo
A logo is not famous and known in a fortnight. Business strives for this day and the best way to strive is to communicate with creativity. It generates interests, builds familiarity of the brand. You do not need to worry about the entire industry or market, keep your keen focus on target audience only. Choose opportunities wisely and implement suitable strategies for your business. Here are the 5 tips to give your symbol new power.
1. Sponsor Your Industry
Be known in your industry with sponsorships. Sponsor various events such as seminars, trade shows. Alert your competitors, partners and potential target customers. Begin with affordable and then go for highly expensive ones. Make sure that your brand symbol gets the publicity paying off your investment.
2. Sponsor sports team
Local sports team are always in need of good sponsors. Choose the teams which have best public exposure for the target market and then make your sponsor. Make the brand symbol appear on their scoreboards, uniforms and bill boards.
3. Make a clever use of promotional products
Many companies use products for their brand promotions. Use anything you can personalize for company promotion. You can use pen, wallet, mug, flask, pen holder, shirt, notebook, pencil or other.
4. Use packaging and collateral for promotion
Imprint your logo on the packaging of your brand. If its tissue paper, carton box or even a chewing gum, make your logo visible. If you provide service, then make sure that your logo is placed in all collateral pieces like business cards, promotional offers, or pamphlets.
5. Logo activation
Do not use delivery trucks but cars for brand promotion. Move your logo on roads for mobile publicity. This makes people notice the brand, the company from the car or van. Mobilize it in the zone of your target market.
The success tip is to brand smartly. Do not overdo it. Make clever use of your budget and your promotions.