Thursday, 22 October 2015

Ecommerce website- a popular acquisition method for customers

In today’s era, e-commerce website has gained so much popularity that it has genuinely became the trendy acquisition method for customers around the globe. Online retail shops are easily reachable from anywhere in the world and without stepping out the goods comes right to your doorstep.

If you want to keep your e-trade businesses growing, then it is vital to focus on the designing of the site. Every entrepreneur knows the stuff like checkout pages, shopping cart, security features and search bars. Beside these things they should focus on the designing of the web page which helps in attracting the larger part of audiences.
Here we have mentioned a list of trends that are ideal for designing or launching a new ecommerce website:

 · Homepage Shopping Details

It is important that your homepage should give a magnificent first impression. The colors, content and layout should leave a lasting impact in the mind of each user. Probably your page content also holds an equal importance when designing an online retail shop. Therefore, it is essential to design your homepage with lively visuals and reference material so that it gives your visitors an informative impression.

 · Say no to Large Category Lists

It is imperative to keep some of the essentials of Ecommerce Website hidden unless they are required. For instance, a large categories list and navigation menu is essential for a site but sometimes it disturbs the visitors as it covers the whole web page. Hence, it is necessary to use drop down menus for better user experience.

 · Focus on video

As we all know that video accounts 70 % of all the internet traffic, online customers grow more receptive to visual display and look for responsive layouts in your site. So, it is vital to place videos on your site because it will become a front and center asset to communicate your product details and facilitates enhanced webrooming.
It is a great way to deliver top quality content and it profits your online store by leading to higher average orders and driving conversions.

 · Clarity in pricing details

One of the major reasons that your visitors leave your web page is the partial pricing details of the products. It is important to design your online store in such a way that all your pricing details show up on the same product page.

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Tuesday, 20 October 2015

8 Top-Notch Brands With Their New Design Logo

2015 has been a year of change and a refreshing one indeed. When it comes to changing the design of logos, many companies were upfront to dos so. Let us take a look at some newly designed logos that 2015 has given us so far:

1. Google

In September, Google unveiled a new brand symbol. While there was not a massive change in the logo, the new brand identity provided a slight variation to the symbol. The new brand typeface was presented in serif word mark that helped define its brand’s success for the past 16 years.

 2. Verizon

Verizon, America’s largest telecommunication provider has also revamped its brand symbol.  As compared to the previous one, the new brand mark has shortened the large check mark and it is placed on the right side after its brand name.

 3. Hilary Clinton

As soon as Hilary Clinton made an announcement about the new brand mark, social media was set on blaze discussing about the new design which shows an ‘H’ with patriotic blue, white and red color with an arrow pointing right at the center. There was a buzz on social media platform that the symbol resembled hospital sign.

 4. Facebook

Earlier this year Facebook has updated its iconic symbol by making a subtle change in its Klavika typeface. Facebook has just changed the letter ‘a’ to their symbol. Most of the users still haven’t recognized the change.

 5. Royal Albert Hall

Royal Albert Hall, a famous performing art center has updated its unique brand symbol in a bid to appeal a wider audience. The brand mark uses the Hall’s unique silhouette with premium colors that reflects the Victorian heritage.

 6. Daily Motion

It is one of the biggest video platforms on the web, boasting more than 200 million viewers, came up with the new Design Logo. Daily Motion has completely changed its brand identity from an icon to a simple word mark. This change was done by a London based designing agency.

 7. Electrolux

Since 1909, it has been the leader in professional and home appliances. This year in January, it has unveiled a new brand typeface with a creative font that’s unique to Electrolux. The most prominent change in this identity is the replacement of serif font with a proprietary sans serif.

 8. Lexmark

In April 2015, a well known global manufacturer of laser printers has revealed its new and stunning brand identity. The new brand mark has removed the red diamond motif and introduced a green shutter which displays that the company is opened to new extending possibilities.

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