5 logo design principles- a detailed insight

You might have heard and read about the 5 logo design principles which are simplicity, memorability, timelessness, versatility, and appropriateness. Many designers and writers have written extensively on this topic but today we are discussing something more than just the principles. The main purpose is to design a good logo which is healthy for the business and effective for the audience. It must communicate the key business message and values across the masses. A logo must quickly communicate the product with quality design.

In-depth Insight to Simplicity

There is more to simplicity than simply understand and recognizing the logo. You need the right interpretation derived from the target audience, drawn on the subconscious associations and trigger the right emotions. How you achieve simplicity?

• Proportion and symmetry ensures a well-balanced and aesthetically appealing logo   
• Selective use of colors makes your logo stand in the good range for effective branding and consistency
• Clarity ensures that your business identity lacks any distractions and clutters. It enhances the simplicity for quick and effective communication without confusing the audience
• Find the perfect balance between simplicity, effective communication to represent your brand with a memorable logo.

In-depth Insight to Memorability

Memorability is staying in the audience minds for longer time period. How you achieve this goal?

• Original design blends in by attracting audience with something new
• Describable and distinguishing features is attractive to the eye, describing the business in one go Outstanding and distinctive design is another plus point for a memorable design
• Clever use of negative and white space benefits the memorability

In-depth Insight to Timeless

Your logo needs to stay in the market for long. How is this possible?

• Avoiding cliché, euphemisms and metaphors gives the logo the originality, freshness and positivity
• Avoiding trends and fads ensure that the logo lasts long in the market
• Changing of public opinions and transcend fashion must be avoided to present your business with an effective and timeless design 

In-depth Insight to Versatility

Make your logo appear anywhere with relevancy. How you achieve this?

• Make sure your logo is conveniently used in any medium, keeping consistency intact
• Effective choice of color gives the logo a prominent and effective design
• Scalability adds in the effectiveness without losing the finest details
• Reversibility adds in the advantage of flexibility making the logo work in reverse

In-depth Insight to Appropriateness

Appropriate logo design is business-relevant and customer-oriented. How to make your logo appropriate?

• Relevancy with the target audience makes you convey the right image with your logo, ensuring business success and growth
• Targeted elements not only explains the business but communicates the unique strengths and attributes
• Every element has a certain meaning to bridge the gap between the company and the audience

The Key to Success

The key to your business success lies in the professional and quality designing services of Logo Design where the proficiently expert graphic designer teams create the perfect combination for your lasting and business-relevant logo identity.