5 effective tips to increase customers from ecommerce website

E-commerce is not a new trend anymore and with time the E-commerce businesses are facing challenges to keep up with high web traffic, especially during the holiday season, there are more visitors than usual. How to make your ecommerce website competitive enough so that your potential customers do not visit any other online store? Following are the effective tips to attract potential customers and turn them into actual buyers. 

1.       Build Lasting Trust

With so much trend of data breach, shoppers are always on alert to protect their information and take necessary precautions especially with e commerce software. You need to build trust on your customers related to your brand. Add some trust building factors in your website such as:

·         Valid and secure payment procedure and source
·         Information about tracking number and shipping details
·         Detailed company policy related to E commerce process and transactions
·         FAQs page
·         Contact information

2.       Sense of Urgency

When there is a holiday season or any event in particular, then you must create a sense of urgency for your customers. Close the deal or offer on-time so that the customers know that there is a limited quantity available for sale. Create effective product descriptions to evoke the right emotions to boost the buying process. Entice your visitors and compel them to make the desired purchase. Stand out distinctive with compelling and interactive product descriptions.

3.       Help customers with the shopping

Be helpful and not pushy. Make them realize the professional quality you are offering through relevant tabs, user-friendly navigation and quick loading and browsing on your ecommerce website. Help your customers make the right and quick buying decision through tabs of:

·         What other people viewed

·        Question & Answer section

·         Care instructions or videos for demo

·         Reviews and swatches, which is better than the testimonials

4.       Optimized Website

Keep your website optimized for all types of shoppers and buyers. Focus and pay attention of giving your site a responsive side as well because now the conversion rates from mobile-optimized sites are much higher and ever-increasing. Quick loading time, easy navigation, easy-to-understand shopping procedure increases the effectiveness of your website, making it optimized. Get your ecommerce software designed from Logo Design to reap maximum benefits.

5.       Easy Checkout Process

Give your customers clear and transparent shipping costs. As your customers head towards the checkout, their anxiety to complete the purchase increases. Do not make your visitors leave your website just before the checkout process. Therefore, mention all the shipping and handling fees, delivery charges and other expenses while they are make the purchase.