You might have heard and
read about the 5 logo design principles which are
simplicity, memorability, timelessness, versatility, and appropriateness. Many
designers and writers have written extensively on this topic but today we are
discussing something more than just the principles. The main purpose is to design
a good logo which is healthy for the business and effective for the audience.
It must communicate the key business message and values across the masses. A
logo must quickly communicate the product with quality design.
In-depth Insight to
Simplicity
There is more to
simplicity than simply understand and recognizing the logo. You need the right
interpretation derived from the target audience, drawn on the subconscious
associations and trigger the right emotions. How you achieve simplicity?
- Proportion and symmetry ensures a well-balanced and aesthetically appealing logo
- Selective use of colors makes your logo stand in the good range for effective branding and consistency
- Clarity ensures that your business identity lacks any distractions and clutters. It enhances the simplicity for quick and effective communication without confusing the audience
- Find the perfect balance between simplicity, effective communication to represent your brand with a memorable logo.
In-depth Insight to
Memorability
Memorability is staying
in the audience minds for longer time period. How you achieve this goal?
- Original design blends in by attracting audience with something new
- Describable and distinguishing features is attractive to the eye, describing the business in one go Outstanding and distinctive design is another plus point for a memorable design
- Clever use of negative and white space benefits the memorability
In-depth Insight to
Timeless
Your logo needs to stay
in the market for long. How is this possible?
- Avoiding cliché, euphemisms and metaphors gives the logo the originality, freshness and positivity
- Avoiding trends and fads ensure that the logo lasts long in the market
- Changing of public opinions and transcend fashion must be avoided to present your business with an effective and timeless design
In-depth Insight to
Versatility
Make your logo appear
anywhere with relevancy. How you achieve this?
- Make sure your logo is conveniently used in any medium, keeping consistency intact
- Effective choice of color gives the logo a prominent and effective design
- Scalability adds in the effectiveness without losing the finest details
- Reversibility adds in the advantage of flexibility making the logo work in reverse
In-depth Insight to
Appropriateness
Appropriate logo design is
business-relevant and customer-oriented. How to make your logo appropriate?
- Relevancy with the target audience makes you convey the right image with your logo, ensuring business success and growth
- Targeted elements not only explains the business but communicates the unique strengths and attributes
- Every element has a certain meaning to bridge the gap between the company and the audience
The Key to Success
The key to your business
success lies in the professional and quality designing services of Logo Design
where the proficiently expert graphic designer teams create the perfect
combination for your lasting and business-relevant logo identity.
