How to Design a Successful E-commerce Website

Before you design a website, you need to focus on a few aspects and factors to make your website work and become successfully operated.

Clutter-free

Cleanliness attracts. It indicates easy, plain, user-friendly procedure. Your website may require many elements on every page, but place the most persuasive ones in the pages for your customers. List the elements and choose the important ones. Do not add those which are non-relevant and don’t add anything productive to your website. Keep all of your pages clutter-free to avoid information overload in your website. 

Call-to-Action

Make strong, impactful and persuasive call-to-action for users wherever required, such as in product page, there must be a next step to lead the customer forward in the purchasing process. For your ecommerce website, there may be options like ‘Add to Wish list’, ‘Add to Cart’, ‘Checkout’, ‘select Payment Procedure’ and other related buying steps. Have one strong call-to-action at one page, referred to as the primary call-to-action. As for the secondary calls, there may be several indirect hints where visitor is offered secondary offers to keep them engaged.

Steadiness

Remain consistent throughout with your website style, layout and colors. Do not confuse your audience. Be consistent in every page and maintain the same level of layout and design.

Shopping Cart

Keep a prominent shopping cart on every page that is easily visible and hardly unavoidable by the audience. The best way for prominent effect is to keep your shopping cart at the top right corner so that it stays visible, and audience knows how much their cart costs with every product added. This makes the audience relax and comfortable with checking out process.

Organized structure

An organized and well-structured websites gives the audience clear idea of where they are and where they need to go next. They follow clear navigation paths. For a well-structured site, you can have drop down menus or breadcrumb links.

Ineffectiveness

Be intuitive and instinctive in every step. Give your audience a clear ecommerce website design for their convenience and predictability of what comes next if they click on something and how they can meet their objectives with your website. Keep site design clean with on-hover techniques. Give your audience a pleasing, anticipated experience with easy understandable instructions. Test your design for best results before introducing in real market.

Check-out process

Add convenience and comfort in every step to give your audience a remarkable experience at your website and a persuasive branding to turn normal visitors into current clients. Have an relaxed check out procedure. Require easy information with easy, clutter-free labeling. Get ideas from other successful websites from Logo Design.