Logo design is brand identity, business
representation! It is just a symbol to some but strategically and technically
it has the great power. It is used to create strategic position for the brand.
Which is why I am here to discuss how to give the symbolic power more boost and
power? Designing the brand identity is not enough in its own way. What is more
important is how businesses use it to achieve the optimum market exposure?
Creative, frequent and repetitive symbol use creates the lasting familiarity
and strong recognition in the market.
Love
for Logo
A logo is not famous and known in a
fortnight. Business strives for this day and the best way to strive is to
communicate with creativity. It generates interests, builds familiarity of the
brand. You do not need to worry about the entire industry or market, keep your
keen focus on target audience only. Choose opportunities wisely and implement
suitable strategies for your business. Here are the 5 tips to give your symbol
new power.
1.
Sponsor Your Industry
Be known in your industry with
sponsorships. Sponsor various events such as seminars, trade shows. Alert your
competitors, partners and potential target customers. Begin with affordable and
then go for highly expensive ones. Make sure that your brand symbol gets the
publicity paying off your investment.
2.
Sponsor sports team
Local sports team are always in need of
good sponsors. Choose the teams which have best public exposure for the target
market and then make your sponsor. Make the brand symbol appear on their
scoreboards, uniforms and bill boards.
3.
Make a clever use of promotional products
Many companies use products for their brand
promotions. Use anything you can personalize for company promotion. You can use
pen, wallet, mug, flask, pen holder, shirt, notebook, pencil or other.
4.
Use packaging and collateral for promotion
Imprint your logo on the packaging of your
brand. If its tissue paper, carton box or even a chewing gum, make your logo
visible. If you provide service, then make sure that your logo is placed in all
collateral pieces like business cards, promotional offers, or pamphlets.
5.
Logo activation
Do not use delivery trucks but cars for
brand promotion. Move your logo on roads for mobile publicity. This makes
people notice the brand, the company from the car or van. Mobilize it in the
zone of your target market.
The success tip is to brand smartly. Do not
overdo it. Make clever use of your budget and your promotions.
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