5 mistakes in logo design which you should not do

Good colours, effective graphics and an eye-catchy material is not enough for a logo design. There is so much more to it. There is so much going on behind the scenes. Making a business representation concisely into a logo is not an easy task; neither is it a 24 hour work only. It requires utmost effort, dedication, and commitment for conceptualizing the right symbol for right business entity. It calls for appropriate relativeness, adaptability, professional image, timeless uniqueness. You need a brand symbol which lasts long, and remains attractive and appealing to its target audience, sticking to their minds and being memorable for years to come. All this designing process is not easy and often good enough businesses make some mistakes too. Today, I will highlight those mistakes and suggest you how to avoid them.

Considering amateurs for the job

The first blunder you could make is to hire non-professionals. Do not trust amateurs and freelancers without studying their portfolio and profiles and checking their work behaviour and experience with their clients. The best suggestion is to look in the market and find the right professional designer with required qualification, information, practice and proficiency to create the right business image for your brand.

Following the trend

You are not in the sheep flock to do what other sheep are doing. Get unique NOW. Make your symbol trendy but make it unique too. Combine the trendy elements with your brand’s unique attributes. Get recognized, known and stand out with an effective logo design from none other than Logo Design itself.

Bombardment of colours

Use the colours only which truly represent your business type. If you are lawyer, red is not the colour for your symbol. If you have a salon, yellow is not the colour. Play with different colours and understand the colour psychology to use the right colours for your brand image. Check to see if your symbol represents the same business message it means to communicate with colours as well. If this is not the case, then change your symbol. If it is, then well and good, go ahead with it.

Bombardment of graphics

Too many lines, shapes, and graphics spoil the fun and simplicity of the logo. It also makes it difficult to redesign and reproduce. Incorporate flexibility in it for proper business representation. Use vector graphics for better view and scalability instead of images or templates.

Copying in the name of inspiration

You need recognition with your uniqueness and creative brand identity. Take inspirations from everywhere you can get but do not copy in the name of inspiration. You will badly lose the brand reputation in the market.